Few sunglasses have occupied such a storied place in American culture and history as Ray Bans.
From Presidents to celebrities, rock stars to artists, designers to runway models, there’s not really a generation alive that can’t remember owning (or planning to own) some these iconic sunglasses.
While Ray Bans now can be viewed about the next generation of Hollywood style setters, the famed sunglasses had a more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the 1st Ray Ban sunglasses are created for the United states Army Air Corp. The Army wanted a sunglass to safeguard aviators in the damaging rays in the sun, but in addition a sunglass that might look elegant in the dashing airman throughout the day.
On May 7, 1937 Bausch & Lomb officially took the patent in the cheap sunglasses canada.
The initial sunglass to incorporate an anti-glare lens, the metal frame was extremely lightweight and produced from gold-plated metal with two green lenses that filtered out UV rays.
The U.S. Army Air Corps pilots instantly took on the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that are similar to the very first Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing around the beach in the Philippines.
Using their pragmatic beginnings offering airman protection from direct sunlight, Ray-Bans quickly became element of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a revolutionary moment in eyewear design, the Wayfarer quickly became popular among the fringe along with the well-heeled — crossing socio-economic and cultural borders — and fascinating to a mass market that included debutantes and beatniks.
Ironically, the original Wayfarers were intended to be marketed to men … until women fell deeply in love with the sleek, shiny design that seemed to flatter any shape of face.
Soon the sunglasses begun to generate on everyone from Presidents and stylish women to folk musicians and East Village Hipsters. Wayfarers were got a PR improvement in when Audrey Hepburn’s Holly Golightly practically lived in her Wayfarers within the 1961 movie Breakfast at Tiffany’s.
Throughout the 50s and 60s, Ray Ban Wayfarers were the sunglass of choice for everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just desired to look cool on the beach.
Ray-Bans popularity waned within the Seventies because the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Inside the mid-70s, Ray-Ban introduced a type of “disco” inspired sunglasses from the mid-seventies, but it really fell flat. However, a resurgence in popularity was only nearby.
In 1982, Ray-Ban seemed to be around the cusp of your revival. Their ray ban 90 off produced a not-so-subtle appearance on John Belushi and Dan Akroyd from the The Blues Brothers movie. Despite wearing Ray Bans for a lot of the movie (Belushi actually only removes them once — when Carrie Fisher has a rocket launcher targeted at him), sales were a paltry 18,000 pairs in 1980.
That all changed in 1982 when Ray-Ban signed a $50,000 annually contract to put Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in more than 60 movies and tv shows.
The investment repaid when Ray-Ban received their first big return thanks to Tom Cruise donning the classic Wayfarer inside the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again along with the company could hardly keep its Wayfarers in stock.
In 1983, the corporation sold an incredible 360,000 pairs in the sunglasses. Inside the future years, Ray-Bans would can be found in a number of 80s hits, including Miami Vice, Moonlighting, as well as the Breakfast Club. Sales reached 1.5 million.
Within the Eighties, Ray-Bans and Ray-Ban Wayfarers could be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, individuals U2, as well as other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
From the 1990s, Ray-Ban yet again faced a slump as Grunge ditched the trends from the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The organization made an effort to kick-start sales by updating the frame’s styling, however they fell flat.”
In 2007, Ray-Ban re-introduced the initial Ray-Ban Wayfarer design, but expanded the hue options beyond the traditional palette to add patterns like checks and camouflage and colours like navy, white, turquoise, red, and blue.
They also developed a line of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and as soon as again, ray bans 90 off did actually stare you inside the face each and every time you opened a fashion magazine or possibly a copy of men and women.
Right after a 10 year hiatus, Ray-Ban was dexjpky53 again and also the original Aviator-style, longtime connected with cops and pilots, began showing up on celebrities.
Because the Ray-Band revival took hold, other designer eyewear manufacturers took notice and tried to rush out their versions in the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the real thing which had been started back in 1937 and epitomizes the classic sunglass style persists.